Mobile development firm Picture Assasin, LLC, headed by serial entrepreneur Johnny de la Valdene, has sold their latest app, DashTAGG, to technology and marketing innovators Blue Calypso. The app, which combines traditional play with digital gamification concepts, presents an exciting new opportunity for companies looking to integrate more interactive tactics into their branding and engagement strategies.
The idea behind DashTAGG stemmed from a conversation between de la Valdene and several college students about their participation in a game called "Assassin" - a prolonged, grown-up version of the game "tag" that was frequently attached to monetary stakes. As the players lamented the ease involved in cheating or manipulating the outcome of the game, de la Valdene started looking for ways to drive accountability and transparency by leveraging mobile technology.
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